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Who we are

About us



We are building a future where diversity, equality, and inclusion are not just ethical obligations but key drivers of business innovation, resilience, and sustainable growth. Our vision is to revolutionise business practices with diversity, equity and inclusion. We help companies integrate these value-enhancing components into the core of their business.

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Equality Group was founded in 2018 by Hephzi Pemberton, an award-winning entrepreneur, advisor, author, and angel investor, and began with a vision to elevate diverse representation in Asset Management through Executive Search and Consulting services. Evolving from its initial focus, the company forged strong relationships with funds and their portfolio companies, expanding its services to encompass strategic consultancy support and comprehensive training programs.

From its inception, Equality Group has distinguished itself as a data-driven and research-focused consultancy, drawing insights from critical academic research and forging strategic partnerships with leading funds. This approach involved continuous experimentation to identify and implement optimal Diversity, Equity, and Inclusion (DEI) strategies within organisations.


Over the past five years, the company has established itself as a leading DEI consultancy by:

  • Adopting a value-add and data-driven approach that blends cutting-edge DEI science with industry best practices.
  • Educating over 3,000 professionals on DEI topics, contributing to a more informed and inclusive professional landscape.
  • Publishing 18 research papers and 4 books, solidifying Equality Group's position at the forefront of DEI thought leadership.
  • Serving a client base where 90% from the investment industries, indicative of the company's impact in the financial sector.
  • Placing dozens of investment and operational professionals into firms across Asset Management and in their portfolio companies, enriching organisations with diverse talent.

In 2023, Hephzi Pemberton transitioned into the role of Chair, paving the way for Sasha Graham, an accomplished DEI expert with over 15 years of experience in Pedagogy, Finance, and Communications, to step into the role of CEO. Assisting her in steering the company's mission is Simon Norris, as COO. Simon has over 15 years’ experience advising Private Equity firms and their portfolio companies.

Equality Group's commitment extends beyond rhetoric – the company is resolute in finding innovative ways to ensure that diversity, equality, and inclusion become integral components of business value creation, rather than mere add-ons. Equality Group is on a continuing journey of transforming workplaces with DEI, one strategic partnership at a time.

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